How do I optimize a GIF for email?

How do I reduce the size of a GIF for email?

Litmus recommends four smart tactics for reducing the size of your GIF:

  1. Remove frames. Keep the animation simple and focused, just like the rest of your email.
  2. Animate only part of the picture. The image doesn’t need to change in every frame. …
  3. Crop. …
  4. Reduce colors.

How do you optimize GIFs without losing quality?

Here’s a list of things you can do:

  1. Reduce the number of colors.
  2. Resize your GIF.
  3. Get creative with simple shapes.
  4. Cover up your photos.
  5. Use smooth gradients.
  6. Reduce the number of frames.
  7. Avoid useless animations.

What size should a GIF be for email?

Keep in mind your subscribers may be viewing your email on a mobile device. If your animated GIF is too large in size, it’ll take too long to fully load and your subscriber won’t even get to see your full animation. It’s a good idea to keep the file size as close to 1MB as possible. Under is perfect.

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How do I reduce the file size of a GIF?

To make your GIF as efficient as possible:

  1. Crop any extra space around the image. …
  2. When you prepare a GIF image, reduce the output dimensions. …
  3. Reduce the number of colors in the image. …
  4. Reduce the number of frames in the image for animated GIFs. …
  5. If you use Photoshop, create a GIF file by using the Export As menu item.

Why are GIFs so big in size?

Unlike the original video file that you uploaded, a GIF image contains multiple frames – the longer the duration, the more frames. So your 2 seconds of video, could contain up to 20 or more images within a single GIF file.

How many frames should a GIF be?

Standard GIFs run between 15 and 24 frames per second.

How do I make the quality of a GIF better?

How to Improve the Quality of a GIF File

  1. Load the images you want to use onto your computer, saving them all to a single folder. …
  2. Open the program you are using (such as Photoshop or GIMP) to compile your animation. …
  3. Adjust the output settings for the GIF animation. …
  4. Choose the number of colors you want for you animation.

What resolution should a GIF be?

Source video resolution should be 720p max, but we recommend you keep it at 480p. Keep in mind media will appear mostly on small screens or smaller messaging windows.

How do I improve the quality of a GIF?

Optimized image:

  1. Lossy GIF compression. GIF compressor optimizes GIFs using Gifsicle and Lossy GIF encoder, which implements lossy LZW compression. …
  2. Color Reduction. This tool shrinks the GIF file size by reducing the number of colors in each frame. …
  3. Remove every nth frame. …
  4. Optimize Transparency.
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How do you change the size of a GIF?

How to Resize GIFs Online

  1. Upload your GIF. Upload a GIF that you want to resize from your iPhone, Android, PC, or tablet. …
  2. Select a new size. Select an aspect ratio or choose your preferred width and height and cropping style to make the GIF smaller or bigger. …
  3. Export and share.

Should you use GIFs in emails?

Yes, they do well at getting attention in that crowded landscape. But the email inbox is crowded too, and when readers scan through an email after opening it, a GIF is sure to catch their attention and make them spend more time with your email.

How much can GIFs be compressed?

How much Gifsicle can compress your GIF depends on how well you optimise it beforehand. If you create a well designed GIF in Photoshop, Gifsicle can compress it a further two to five percent. If you start with a poorly optimised GIF, however, it can compress it a lot more.