Berlinale 2014 - Italian Pavilion

Creation of the interior design for the Berlinale 2014 Italian Pavilion. Brand: Luce Cinecittà Agency: 19novanta

Art DirectionExhibition DesignInterior Design
2014
Berlinale is one of the most important cinema exhibition in the world.
The goal was to express the Italian movie culture inside the Italian Pavilion.
So I decided to take the major simbols of every important Italian movie (ex. The white horse in Benigni's La Vita è¨ Bella) and use them to compose the word ITALIA.
The result was pretty good and also interactive and interesting.

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